- MISSION & VISION
- ACADEMIC PROGRAMS
- CO-CURRICULAR COURSES
- CURRICULAR COURSES
- POST GRADUATE
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- COMPUTER CLUB
- GRIEVANCE REDRESSAL CELL
- HARMONY CLUB
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- N. C. C.
- NATURE CLUB
- RESEARCH AND DEVELOPMENT CELL
- STUDENT CABINET
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- BEST PRACTICES
Department of Secretarial Practice
The Department was established in 1973. The department offers twin courses: i.e. SP (Secretarial Practice) and OPM (Office Practice and Management). The course in Secretarial Practice is offered as a major along with History/OPM /Economics, and the Office Practice and Management course is offered along with English Major and Psychology. The courses have been updated from time to time to cater to the changing trends in the corporate world. The recent revision of syllabus in Secretarial Practice and Office Practice and Management was done in 2011. The syllabus has been drafted to meet the following objectives.
At the end of a six-semester B.A. Degree Course, a student of Secretarial Practice is expected to acquire a fairly reasonable competence in the following areas:
- Secretarial skills for performing job-related tasks.
- Proficiency in English both spoken and written and competence to handle correspondence independently.
- Presentations skills using audio-visual aids.
- Knowledge in handling Insurance Products and correspondence
- Ability to plan, co-ordinate and conduct meetings
- An understanding of Stock Market and its investment options.
- Ability to operate the following Window-based Computer Applications - MS-Word, Excel HTML, PageMaker, DTP, PowerPoint, & Multimedia.
- Maturity to understand and accept personal strengths and weaknesses and be willingness to learn continuously and strive for self-improvement by developing positive attitude.
- Ability to the take initiative and work harmoniously as a contributing member of a team to achieve organizational goals.
OFFICE PRACTICE AND MANAGEMENT
At the end of a six-semester B.A. Degree Course, a student of Office Practice and Management is expected to acquire a fairly reasonable competence in the following areas:
- Handling and maintaining of books of accounts of small, medium, large scale organization and company.
- Ability to plan, co-ordinate and execute the functions of a modern office
- Knowledge in handling Human Resources efficiently
- Knowledge in Costing, Financial Management, and Taxation.
- Ability to venture into Entrepreneurship
- Knowledge in preparing projects of business concerns
- Ability to work harmoniously as a contributing member of a team to achieve organizational goals.
Activities of the Current year
Orientation Programme was held for the students of the department
Competitions Conducted: 1. Computer Keyboard 2. Pick & Speak
Guest Lectures: 1. Study Habits and Concentration 2. Compeering Programme 3. Stress Management
Front Office Ambience-Aesthetic edge
|1.||Dr. (Mrs.)||Nancy H. Vaz||M.Com., Ph. D., Sr. Gr. Typing & Shorthand|
|2.||Mr.||Charles Stany Pais||M.Com., Sr. Gr. Typing & Shorthand|
|3.||Mrs.||Shanthi M. Nazareth||M.Com., Sr. Gr. Typing & Shorthand|
UGC MINOR RESEARCH PROJECT
AWARENESS OF CUSTOMER RELATIONSHIP MANAGEMENT AND ITS RELEVANCE IN EDUCATION – A STUDY OF ENGINEERING COLLEGES IN DAKSHINA KANNADA
Dr. Nancy H. Vaz
May 2011 to November 2012
Department of Secretarial Practice
St. Agnes College (Autonomous)
Mangalore – 575 002.
Customer Relationship Management has claims to foster win-win relationships with all the stakeholders in an organization that gives an unbiased and careful thought to its implementation. Though financial institutions are the pioneers, CRM implementation has made inroads in all fields including that of higher education. IT vendors have come out with specific CRM packages for education. However, success of CRM depends on a number of factors, the basic being the awareness of CRM and its working among the service providers, i.e., the management and employees, and their readiness for its implementation. A point to be noted is that though CRM is very popular in every kind of organisation abroad by now, there is very little of its application found in India even in business organisations.
The key objective of this study was to evaluate the application of CRM technology for higher education. CRM is an information technology and is produced by software engineers. At the same time it is a management tool and is required to be studied in depth by the management disciplines. Therefore it was felt that the right place to begin would be by evaluating the awareness of this technology among the engineering faculty of the colleges in D.K and to know whether they find it relevant for education.
With these objectives in mind ten engineering colleges of D.K were selected for the study. The tool that was prepared to gauge their point of view was administered to the faculty of various engineering courses and also the management courses housed within these colleges. Two hundred questionnaires were distributed, twenty five on an average per institution. The response rate was found to be 60%. The collected data was first summarised using mode and percentages and was further subjected to chi-square tests to discover whether the educators across colleges, departments, gender, experience, type of department, etc., concurred in their awareness and opinions regarding its relevance. A number of hypotheses were tested in this regard. SPSS was used extensively in evaluating data.
The summary of findings of this study are:
1. The educators have fairly good knowledge of the CRM strategies, low knowledge of the concepts and average knowledge of the practices.
2. When evaluated to know the extent of concurrence of the educators with regard to their responses it was found that in 16 out of 20 factors there is no significant difference in the level of knowledge of the staff. They differed significantly only on four factors.
3. From the findings on relevance of CRM it is found that educators are inclined more towards the idea that CRM is relevant to higher education and a good majority have opined in favour of its implementation.
4. With regard to the concurrence of their opinion on relevance it was found that the educators concurred on seven out of the twelve factors and there was significant difference in their opinion on five factors
Since CRM is a costly affair with regard to time, effort and finances and due to its proneness to failure when not implemented in the right letter and spirit, a few suggestions have been outlined for its successful implementation in educational institutions.
Thus this study which has made an in depth evaluation of the awareness and relevance of CRM to higher education concludes that the educators at the engineering colleges are marginally aware of CRM and feel that it is relevant for higher education. Further this study provides a road map for successful implementation of CRM in institutions of higher education.